Whether your company is new to Facebook marketing or just needs a refresh, Sorted IT’s Top Facebook recommendations will help you create a dynamic and active Facebook presence.
If you’re not using Facebook to promote your business, you’re missing out on one of the most cost-effective ways to meet new clients. Although everyone is aware of Facebook’s popularity, fewer people are aware of the benefits accessible to businesses that establish a social media presence. You have unparalleled control over your brand image with social media, and you can target your message to the users who are most likely to be interested.
Use these simple tips to take advantage of the internet’s most popular social media platform.
1. Fill in the blanks on your Facebook page.
Take the time to completely fill up a Facebook profile for your business, even if you already have an appealing and user-friendly website. Include photos of your shop and employees to make your company seem trustworthy and approachable.
Your Facebook page gets you a foot in the door with social media users who want to learn more without having to leave their current app. Include your contact information, business hours, and a link to your website.
2. Create a posting schedule that is both frequent and consistent.
An active page should have relatively frequent posts after you have photographs and information about your business. At least once a week, try to post original content, but focus on quality over quantity. If you post multiple times a day, your admirers may become irritated and unfollow or unlike your page.
When you post blog updates or other company announcements on Facebook, you can reach out to a larger audience. Users on social media should be directed to your blog or special offers page.
3. Get to know your customers.
The Audience Insight tools collect quantifiable information on the people who like and visit your page once it has gained some traction. Learn more about their demographics and utilise that knowledge to reach out to new audiences. If your page is drawing an unusually high number of middle-aged ladies, for example, you might want to include posts that are especially relevant to those potential buyers. You should also make an effort to reach out to customers of different ages in order to tap into unexplored markets.
4. Pay attention to — and encourage — feedback and reactions.
Pay attention to the postings that receive a lot of feedback. Because typing a response takes longer than merely hitting “Like,” comments often signal a higher level of engagement, though the range of fresh reactions provides more information than the older “likes.” To make your brand more relatable, you may want to evoke a wide range of reactions, depending on your target audience.
Respond to bad comments with caution, but allow unsatisfied consumers to contact you directly by phone or email. When your company does engage, it should do it in a concise and professional manner.
5. Create material that will be shared.
Social media, even for a business page, may feel like a popularity contest. When more people share your post, your message spreads much further, hopefully resulting in more leads for your company.
Of course, not all popular material is suitable for your business. Posts and links with political overtones or the potential to offend potential clients should be avoided at all costs. It’s preferable to stay away from contentious topics and focus on your area of expertise.
6. Maintain your focus.
Others will be able to see that your page is active and responsive if you respond immediately to messages on Facebook. To obtain a reaction, make sure your postings are relevant to your target audience, and attempt to focus on topics that readers will find useful or newsworthy. Establish yourself as a go-to source for up-to-date industry information. Consider engaging with your employees through their social media pages, too.
7. Get involved in the community
Post information about local events and other regional news to stay current. If your company has a relationship to a nonprofit organisation, you can use social media to advertise that link. Post images of your staff volunteering with local non-profits to show the community how your company is making a difference.
Other businesses and profiles can link their posts and thank-you announcements to your page if you have an active Facebook page.
8. Share and post events
Make a Facebook event for your next huge sale. You can also attract attention to events that are taking place in the neighbourhood. Many businesses overlook the value of using events to promote their social media pages. Because of the large amount of people who use Facebook, building an event page can help you get more people to your real-world event. Users may easily invite friends and check how many people are planning to attend Facebook events.
9. Invest in advertising
After a few hundred Facebook fans, you’ll realise that your postings aren’t getting nearly as many views as they should. When your page has 50 times more followers, your posts don’t always get 50 times more exposure. This provides new pages and startups an advantage when they’re first getting started, but larger companies can still have a significant impact on Facebook.
Paying for advertising allows you to target people who share your industry’s interests. To get the most bang for your buck, you can target specific demographics and geographic areas.
10. Budget for social media as part of your SEO strategy.
Social networking, like updating your website for search engine optimization, is a long-term job for your company. You might not have somebody who is skilled or equipped to handle your social media presence, and few firms can afford to hire a new employee for such a specialised position. Many bosses already struggle to keep their employees off of their personal Facebook profiles. It takes time to create compelling content, thus the most convenient choice is to bundle social media management with other SEO services.
Finally, some thoughts
In today’s economy, having an internet presence is sometimes seen as a required cost of conducting business. However, in the case of social media pages, having an online presence is a big opportunity to communicate with clients and the general public.
Your branding messages will be available to clients who may not be exposed to traditional advertising in newspapers, television, or radio, thanks to users who check Facebook numerous times a day. Whether you have a law company or a medical practise on social media, Facebook allows you to advertise your brand to a large or small audience.